Designed a shaver for Procter & Gamble, winning the consumer test out of 12 designs. Designed the in-store customer experience for Xiaomi's and Honor's new smartphones to promote new product features and enhance customer engagement. Successfully landed in stores nationwide.'s mobile and web applications to enhance the booking experience. Focused on streamlining the user journey, from searching to booking, through intuitive design, resulting in increased bookings and user satisfaction.